Nonprofits have been much quicker than grantmakers to adopt social media at their organizations. There are many reasons why grantmakers have hesitated to incorporate social media in their grantmaking and communications including uncertainty on how to use it most effectively and a fear of negative feedback from the community among other reason.
The Gateway Center for Giving brought together grantmakers this week for an open conversation about how social media can be effectively incorporated into grantmaking resulting in stronger communications with the community and grantees.
Maryanne Dersch of 501creative gave a wonderful presentation showing the grantmakers how if they focus on the principles of social media and embraced these principles they could become better philanthropists. Some of those principles included collaboration, openess, transparency, timeliness, sharing, and partnership.
So how can social media help grantmakers? It can:
- Increase public understanding of the issues grantmakers focus on
- Publicize results and outcomes
- Increase general awareness of the foundation
All of this will hopefully result in better grant applications, better communication, and more innovation.