The giving spirit is gaining momentum through the #GivingTuesday movement! About to embark on its second year, #GivingTuesday is an “initiative to create a national day of giving at the start of the holiday shopping season. Giving Tuesday is about creating a call of action to establish coordinated giving, much in the way retailers coordinate Black Friday sales and online retailers offer Cyber Monday deals. Retailers, charities and organizations are coming together to inspire a day of giving and celebration of the American traditions of philanthropy and volunteerism.”
A Huffington Post article reports that in 2012 (the first year of the movement), “over 2,500 partners from all 50 states led charitable giving campaigns, and more than 50 million people worldwide spread the word about Giving Tuesday, as evidenced by milestone trending about the day on Twitter.” This year’s Giving Tuesday (the Tuesday after Thanksgiving – December 3, 2013) will likely feature more strategic approaches from participating nonprofits, seeking to integrate GivingTuesday into their yearlong fundraising plans.
Any 501c3 agency, or for-profit agency working on a project benefiting a 501c3 agency can participate as a #GivingTuesday partner – just click here to create a partner page with #GivingTuesday – and, this blogpost from HubSpot describes in detail the steps that a nonprofit can take to maximize its involvement in the movement. Individuals and organizations can share their giving stories by using the #GivingTuesday hashtag in social media posts, or by sharing a story to be featured on the Giving Tuesday community news page.
A range of local organizations will be participating in Giving Tuesday – Saint Louis University, the Saint Louis Language Immersion Schools, InveSTL, United Way of Greater St. Louis, among many others.
So, be sure to give a little bit this holiday season.